About Us

We are a destination store, and we have drawn people from all areas of town with our superior customer service and family-oriented atmosphere. Frank was born and raised in Orlando, and has tried to establish himself as a “friend in the business.” With a friendly and skilled staff, we have succeeded in a field in which people need to know that their best interests are protected. A diamond can be represented in many different ways, including ways that can conceal an irregularity. We always give our customers honest and precise information so they will have a clear knowledge and understanding of the true value of the diamond they have selected.