We Specialize in Ideal Cut Diamonds:

In today’s market, diamond consumers want to become more educated. Even if the customer knows what color and clarity diamond they want, the most important factor that determines the value of your purchase is how well is it proportioned.

Diamonds with the same color and clarity can vary in value by as much as 50% or more, according to AGS (American Gem Society). A diamond can be represented in many different ways, including ways that can conceal an irregularity. You can count on the staff at Victoria Jewelers to educate you so that you will have a clear knowledge and understanding of the true value of the diamond that you select.

Custom Jewelry Design:

With the skill and expertise of our in house Master Jewelers, our experienced Design Team, and our Diamond Specialists, we can help our customers create a design that is unique, fashionable, and timeless. We are known for using diamonds that are proportioned to give the maximum brilliance, and the most up to date best quality materials available.

Re-design and Restoration:

This is the area that got us where we are today. We are known for being able to restore that special piece of jewelry, whether it’s your original engagement ring or a family heirloom. Our skilled craftsman can restore it back to its original state, or redesign your item completely and help you transform it into a one-of-a-kind, up to date custom jewelry piece, that you can be proud to wear.

Full Service Repair:

We have, on site, a full service repair shop. We have Master Jewelers that are all expert goldsmiths, silversmiths, and platinum smiths. We have over 175 years of combined jewelry repair and custom jewelry experience. We can repair anything from your broken chain to your most precious heirloom. We also offer free cleaning and inspection of your piece of jewelry, so we welcome you to come by at any time to have your jewelry inspected.


Victoria Jewelers has the only American Gem Society Gem Laboratory in Central Florida on site with Brian Hunt, our Certified Gemologist and Wendy Barber, our Graduate Gemologist overseeing all aspects of our Appraisals. Our certified AGS master color grading diamond set, along with all the latest gemological equipment, ensures that you will receive the highest quality jewelry appraisals in the business. Victoria Jewelers has built a reputation of accuracy, fairness, and honesty over the last 29 years. Just bring in your items and we will give you an ESTIMATE on cost before any work is done. We look forward to assisting you with all your appraisal needs!

We Buy Gold:

We are licensed to purchase gold and diamonds. We can weigh and calculate the fair market price for your old jewelry and pay cash, trade it in, or put it towards any purchase in the store.

Watch Repair:

We can remove links or change a battery while you wait! We also have a certified watch repair main that can work on all Swiss timepieces.